Aldi Ireland engaged with Trendence UK in order to obtain detailed information about the Irish graduate market. Over the past two years Trendence UK has provided us with invaluable information which has aided in the development of our graduate attraction campaign. In addition to this we have also been able to create a more structured and strategic on campus presence through the use of the efficiency matrix. As a result the Trendence UK information has been a key strategic tool which is used to attract top graduate talent.