Trendence research has been invaluable to helping us formulate our recruitment strategy, and creating business cases. Using the data provided has helped us make key marketing decisions, including formulating our key messages in our graduate campaign, and advertising decisions. The research allows us to better understand our target audience, general trend in the graduate and schools market and meet our diversity targets. I have been particularly impressed by the consultancy service offered by Trendence. The team are happy to respond to requests to present the data in a way that would be most useful for our needs and to present data to key stakeholders in the business.